SOHO Expo 2026 is one of North America’s premier B2B trade shows for the natural products, dietary supplements, organic foods, sports nutrition, beauty, and wellness industries. Bringing together leading manufacturers, retailers, distributors, healthcare professionals, and industry experts, the event offers an ideal platform to discover innovative products, gain valuable industry insights, and build meaningful business connections.
Below find everything you need to know about SOHO Expo 2026, including the event dates and location, who should attend, how to register, key benefits of attending, and practical tips to help you make the most of your experience.
What is SOHO Expo?
SOHO Expo is one of North America’s leading B2B trade shows for the natural products, dietary supplements, organic foods, sports nutrition, beauty, and wellness industries. It brings together manufacturers, distributors, retailers, wholesalers, healthcare practitioners, and industry professionals to discover new products, explore market trends, and build valuable business partnerships.
The expo features thousands of innovative products, expert-led educational seminars, and high-value networking opportunities that help businesses stay updated on nutrition, health, retail, industry regulations, and consumer trends. Designed exclusively for trade professionals, SOHO Expo serves as an ideal platform for product sourcing, industry education, and business growth.
SOHO Expo 2026 Dates & Location
SOHO Expo 2026 will take place from September 10–13, 2026, at the Gaylord Palms Resort & Convention Center in Kissimmee, Florida, USA. Organized by the Southeast Natural Products Association (SENPA), the four-day event brings together professionals from the natural products, dietary supplements, organic foods, sports nutrition, beauty, and wellness industries.
The event offers a combination of trade show exhibits, educational seminars, networking sessions, and business meetings, making it an ideal opportunity to discover new products, connect with industry leaders, and explore the latest market trends. Attendees are encouraged to register early and book their travel and accommodation in advance to make the most of the event.
Who Should Attend SOHO Expo 2026?
SOHO Expo 2026 is ideal for professionals involved in the natural products, nutrition, health, and wellness industries. It offers valuable opportunities for learning, networking, product sourcing, and business growth.
- Retailers & Store Owners looking for new products and suppliers.
- Manufacturers & Product Developers showcasing innovative wellness products.
- Healthcare Professionals, including nutritionists, dietitians, chiropractors, naturopaths, and wellness practitioners.
- Distributors, Wholesalers, Importers & Exporters seeking new business partnerships.
- Entrepreneurs & Startups exploring market trends and growth opportunities.
- E-commerce Businesses & Purchasing Managers searching for reliable brands and products.
- Students & Researchers interested in nutrition, healthcare, food science, and wellness.
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Attending SOHO Expo 2026 provides access to new product launches, educational sessions, networking opportunities, and the latest industry trends, making it a must-attend event for wellness industry professionals.
How to Register for SOHO Expo 2026
Registering for SOHO Expo 2026 is a straightforward process that gives qualified industry professionals access to the trade show, educational sessions, networking events, and product exhibitions. Registering early helps you secure your spot, plan your visit, and make the most of the business opportunities available during the event.
1. Visit the Official Registration Page
Start by visiting the official SOHO Expo 2026 registration portal, where you can find information about attendee eligibility, registration deadlines, fees, and event updates. Carefully review the registration guidelines before submitting your application.
2. Choose Your Registration Category
Select the category that best matches your profession, such as Retailer, Manufacturer, Distributor, Healthcare Practitioner, Exhibitor, Student, Media Representative, or other qualified industry professional. Choosing the correct category ensures you receive the appropriate event access.
3. Complete the Registration Form
Fill out the online registration form with your professional and company details, including your name, organization, job title, business email, contact information, and industry category. Make sure all information is accurate to avoid delays.
4. Verify Your Professional Credentials
Since SOHO Expo is a trade-only event, some attendees may be asked to provide business or professional verification, such as company information or industry credentials, before their registration is approved.
5. Confirm Your Registration
After completing the registration and payment (if applicable), you will receive a confirmation email containing your digital event pass, registration details, event schedule, exhibitor directory, and check-in instructions.
Benefits of Attending SOHO Expo 2026
Attending SOHO Expo 2026 offers an excellent opportunity to discover new products, gain industry knowledge, connect with professionals, and grow your business. The event brings together leading companies and experts from the natural products, dietary supplements, organic foods, sports nutrition, beauty, and wellness industries, making it a valuable experience for all trade professionals.
1. Explore New Products
Discover thousands of innovative products from leading manufacturers and suppliers. Compare brands, evaluate product quality, and learn about the latest launches before they reach the broader market.
2. Learn from Industry Experts
Attend educational seminars and workshops covering topics such as nutrition, consumer trends, industry regulations, ingredient innovations, and retail strategies to stay updated with the latest market developments.
3. Build Professional Connections
Network with retailers, manufacturers, distributors, healthcare professionals, and industry leaders to create new partnerships, expand your business network, and explore collaboration opportunities.
4. Discover Business Opportunities
Meet potential suppliers, source new products, and identify market trends that can help improve your product offerings and support long-term business growth.
5. Stay Competitive
Gain insights into emerging wellness trends and changing consumer preferences, helping your business make informed decisions and stay ahead in the competitive health and wellness industry.
Tips for Attending SOHO Expo 2026
A little planning can help you get the most out of SOHO Expo 2026. Preparing your schedule in advance allows you to explore the exhibition efficiently, attend valuable educational sessions, and build meaningful business connections throughout the event.
1. Plan Your Schedule Early
Review the exhibitor list, seminar agenda, and event schedule before arriving. Prioritize the booths, sessions, and networking events that best match your business goals.
2. Schedule Meetings in Advance
If you plan to meet manufacturers, suppliers, or potential business partners, arrange appointments ahead of time to make the most of your visit.
3. Bring Business Essentials
Carry business cards, a notebook or digital device for notes, and wear comfortable professional attire, as you’ll spend several hours exploring the exhibition halls.
4. Attend Educational Sessions
Take advantage of expert-led seminars and workshops to learn about the latest industry trends, regulations, product innovations, and business strategies.
5. Network with Industry Professionals
Connect with retailers, manufacturers, healthcare professionals, and industry experts to exchange ideas, build relationships, and explore future business opportunities.
6. Follow Up After the Event
Organize your notes, review collected brochures, and contact new business connections within a few days to strengthen relationships and explore potential collaborations.
By planning ahead and staying organized, you can maximize your experience at SOHO Expo 2026 and make the most of its learning, networking, and business opportunities.