The Gartner Marketing Symposium/Xpo 2026 is one of the most anticipated global gatherings for marketing leaders, strategists, and innovators. Known for bringing together CMOs, digital transformation experts, and data-driven marketers, the 2026 edition in Denver, Colorado, promises to redefine how marketing operates in an AI-driven world.

If planning to attend, find all the key details — dates, agenda, registration process, early bird discounts, top sessions, and preparation tips — to help you make the most of this landmark event.

What is Gartner Marketing Symposium/Xpo 2026?

The Gartner Marketing Symposium/Xpo 2026 is an annual event hosted by Gartner, Inc., the world’s leading research and advisory company. The symposium serves as a learning hub where CMOs, marketing strategists, brand leaders, and digital experts gather to explore how marketing can evolve in a world driven by data and artificial intelligence.

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2026 theme — “Build What’s Next: Marketing Leadership in an AI-Driven World” — captures the event’s essence perfectly. It’s about preparing marketing leaders to think beyond traditional methods, embrace predictive insights, and transform data into action.

This year, over 2,500 global marketing professionals are expected to attend. The event fosters collaboration, knowledge sharing, and actionable learning — making it an essential stop for anyone looking to stay ahead of the curve in digital marketing, customer experience, and AI-driven branding.

Gartner Marketing Symposium/Xpo 2026 Date & Venue Details

Event Dates: June 8–10, 2026
Location: Gaylord Rockies Resort & Convention Center, Denver, Colorado, USA

The Gaylord Rockies Resort in Denver provides a breathtaking mountain backdrop, modern conference facilities, and world-class hospitality. Its spacious conference halls, networking lounges, and technology-friendly setup make it ideal for a global symposium like Gartner’s.

Denver’s growing reputation as an innovation and tech hub makes it a fitting venue. Attendees can explore its vibrant downtown, outdoor attractions, and local culture while engaging in one of the year’s most intellectually enriching marketing events.

Pro Tip: Book your accommodation early — hotels near the venue fill up fast due to high international attendance.

Registration Process: Step-by-Step Guide

Registration process for Gartner Marketing Symposium/Xpo 2026 is smooth and user-friendly, but early registration ensures you get the best rates and access to premium sessions.

Step 1: Visit the Official Website

Go to the official Gartner conference website and navigate to the Marketing Symposium/Xpo 2026 page. Here, you can find detailed event information, ticket categories, and payment options.

Step 2: Choose the Right Pass

There are typically two main registration types:

Corporate groups can also apply for group discount packages — perfect for marketing teams or departments attending together.

Step 3: Complete Registration Details

Fill in your personal and professional information accurately. Gartner’s system will tailor recommended sessions and research materials based on your role and industry.

Step 4: Payment & Confirmation

Once payment is confirmed, you’ll receive a confirmation email along with your Gartner event badge ID and instructions to download the Gartner Events mobile app, which helps plan sessions and track schedules. For more details visit.

Early Bird Registration Benefits

Early bird registration doesn’t just save money — it offers a complete strategic advantage for attendees.

Those who register early gain:

These benefits are particularly valuable for international attendees from the UK, Canada, and Europe, where travel arrangements and visa timelines can be lengthy.
In short — early registration ensures comfort, savings, and convenience.

Agenda Highlights & Key Themes

2026 Gartner Marketing Symposium/Xpo will feature over 150 sessions covering leadership, analytics, technology, customer insights, and brand transformation. Each topic is carefully curated from Gartner’s latest research and industry case studies.

Key Agenda Tracks:

1. Marketing Leadership in the AI Age: Learn how leaders can shape data-driven cultures and redefine the marketing function.

2. Customer Experience & Personalization: Explore customer engagement strategies using behavioral data and predictive analytics.

3. Marketing Analytics & Operations: Know how AI and machine learning drive marketing ROI and streamline decision-making.

4. Omnichannel Strategy: Develop an integrated approach that connects offline, online, and hybrid experiences.

5. Revenue & Growth Acceleration: Understand how marketing and sales alignment boosts long-term profitability.

6. Brand Leadership: Build brands that resonate emotionally while delivering measurable business results.

    The sessions are led by Gartner analysts, Fortune 500 CMOs, and marketing pioneers who share real-world insights on executing large-scale marketing transformations.

    Top Sessions to Attend

    If you want to make the most of your Gartner experience, consider attending these must-watch sessions:

    Each session is structured with research-backed insights, case studies, and interactive Q&A panels — giving you hands-on learning you can implement immediately.

    How to Prepare for Gartner Marketing Symposium/Xpo 2026

    To maximize your learning and networking outcomes, preparation is key.

    Before the Event

    During the Event

    After the Event

    Remember — the event isn’t just about attending sessions; it’s about connecting ideas, people, and opportunities.

    Travel & Accommodation Tips for Attendees

    The Gaylord Rockies Resort & Convention Center offers everything you need in one place — from restaurants and meeting spaces to fitness centers and entertainment.

    Travel Tips:

    So, mark your calendar, secure your registration early, and prepare to experience marketing reimagined — the Gartner Marketing Symposium/Xpo 2026 way.

    FAQs

    1. What is the Gartner Marketing Symposium/Xpo 2026?

    The Gartner Marketing Symposium/Xpo 2026 is a premier global conference for marketing leaders, CMOs, and digital innovators. Hosted by Gartner, Inc., it focuses on the latest trends in marketing strategy, analytics, AI, and customer experience. The event brings together top professionals to discuss actionable insights, research-driven strategies, and emerging technologies shaping the future of marketing.

    2. When and where will the Gartner Marketing Symposium/Xpo 2026 take place?

    The Gartner Marketing Symposium/Xpo 2026 will be held from June 8–10, 2026, at the Gaylord Rockies Resort & Convention Center in Denver, Colorado, USA. The venue offers world-class facilities for conferences, networking sessions, and workshops, conveniently located near Denver International Airport.

    3. How can I register for the Gartner Marketing Symposium/Xpo 2026?

    You can register directly through the official Gartner Conferences website. Simply visit the event page, choose your ticket type, and complete the registration form. Early registration is highly recommended to access discounted rates, exclusive sessions, and accommodation deals.

    4. What is the cost of attending the Gartner Marketing Symposium/Xpo 2026?

    The standard pass for the event costs around $5,075 USD, while the public sector rate is approximately $4,250 USD. Group and team discounts are available upon request. Early bird registration can help save up to 20% on standard pricing.

    5. What are the key agenda highlights for 2026?

    The Gartner Marketing Symposium/Xpo 2026 agenda will feature over 150 sessions across six main tracks, focusing on AI in marketing, leadership strategies, analytics, omnichannel engagement, customer experience, and brand growth. Attendees will gain access to cutting-edge research, hands-on workshops, and CMO-level discussions.

    6. Who are the keynote speakers at Gartner Marketing Symposium/Xpo 2026?

    While the full lineup is yet to be announced, keynote speakers traditionally include Gartner analysts, Fortune 500 CMOs, and global marketing thought leaders. Expect inspiring insights from experts shaping the next era of digital transformation, AI innovation, and marketing strategy.

    7. How can attendees prepare for the Gartner Marketing Symposium/Xpo 2026?

    To prepare effectively, review the event agenda, identify sessions relevant to your goals, and download the Gartner Events App for real-time scheduling. Attendees should also network early via LinkedIn, book accommodations near the venue, and bring essentials like business cards, a notebook, and digital devices for note-taking.

    8. Is there an early bird registration option available?

    Yes, the early bird registration option allows participants to secure tickets at discounted rates and gain priority access to limited sessions and analyst meetings. It’s ideal for professionals who want to plan ahead and get the most value from their conference experience.

    9. What industries and professionals should attend the Gartner Marketing Symposium/Xpo 2026?

    This event is ideal for CMOs, VPs of Marketing, digital strategists, analytics managers, brand leaders, and marketing technology professionals. Industries represented typically include technology, finance, healthcare, retail, and manufacturing, making it a cross-sector hub for learning and networking.

    10. What makes the Gartner Marketing Symposium/Xpo 2026 unique compared to other marketing events?

    Typical conferences, the Gartner Marketing Symposium/Xpo is built on research-backed insights and real-world strategy. Attendees don’t just hear trends — they learn actionable frameworks developed from Gartner’s global data and case studies. The event blends strategic foresight with practical takeaways, empowering marketing leaders to build future-ready organizations.